MULBERRY’S 50TH ANNIVERSARY CELEBRATIONS CONTINUE WITH ALEXA CHUNG
Posted on by Cameron Tewson
Mulberry’s 50th anniversary celebrations continue as the brand unveils an exciting new design collaboration with a long-time friend of the house and the woman who inspired one of its most iconic bags: Alexa Chung. Launching globally today, Mulberry x Alexa Chung is the latest chapter in Mulberry Editions.
Although Chung never co-designed the infamous ‘Alexa’ bag, the 50th birthday celebration has bought the it girl of the noughties and the British accessory brand closer – fortifying her relationship for her design debut.. ‘I thought it was a great, quite rare opportunity,’ she says. ‘I never expected to be invited to actually design my own Mulberry bag, which is really a dream come true’.
The capsule stars two styles – a roomy shoulder bag, the Big Guy, and a compact clutch, the Little Guy. Both have a go-everywhere, wear-as-you-wish spirit. The effortless, sleek style of ‘70s style icons, like Charlotte Rampling and Lauren Hutton, inform the pared-back aesthetic. Both bags draw on the key components of Chung’s personal style: masculine formality offset with a vintage romance and a deep appreciation for British design.
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