Posted on by Cameron Tewson


Diamonds may be a girl’s best friend, but the ethical issues raised by diamond mining may prove less compatible with her conscience. For consumers of both sexes, they are becoming increasingly aware of the environmental and social harm caused during the mining process – resulting in a burgeoning market for an eco-friendlier alternative. Lab-grown diamonds are grown in laboratory conditions that mimic the traditional diamond-creating process, albeit much more quickly (a vital requirement, given that the natural method can take between a billion and 3.3 billion years).

Many labels are now choosing to use laboratory-grown diamonds in their jewellery collections, here is your directory of the best brands to know and invest in:

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MATILDE Jewellery

MATILDE Jewellery launched in December 2020 and is an eponymous new sustainable fine jewellery brand by Matilde Faria Mourinho Felix. The brand launched to inspire a change within an industry that has a devastating impact on some of the planet’s most fragile ecosystems and communities. Using only recycled gold and lab-grown diamonds, eco-friendly packaging, and transparent processes, MATILDE cuts out intermediaries to keep the pieces as affordable, sustainable, and accessible as they possibly can be. 

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Smiling Rocks

Launched in 2018, Smiling Rocks is a lab-grown diamond jewellery brand with the aim of building a chain of smiles through sustainable luxury. It is a premium lab grown diamond luxury brand based in New York. The co-founders’ dream is to refashion the industry by offering stunning luxury designs and collections as a means of making the world a better place. The brand also supports 4 different charitable foundations from Animal/Wildlife Protection, Medical Support, Education Support and Environmental Protection. 

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Founded in 2018, Courbet was born with the view to embrace the use of laboratory-created diamonds and recycled gold. Courbet is based in Paris, at the iconic Place Vendôme where all their pieces are designed. Marie-Ann Wachtmeister and Manuel Mallen, co-founders, desired an artistic connotation and selected Courbet, the French rebel painter of nature and women, world-famous for his painting L’Origine du Monde.

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Founded late 2018 in London by childhood friends Jessica Warch and Sidney Neuhaus, Kimaï is an ethical fine jewellery brand that designs with responsibly made lab-grown diamonds and 18k recycled gold. The collection is handmade by independent artisans in Antwerp with the aim to celebrate the art of fine jewellery without compromising on quality, style, or ethics.

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VRAI (meaning ‘truth’ in French) is a fine jewellery brand with a mission to bring modern and timeless designs with sustainably created diamond shapes. Through an innovative customisation experience, unique diamond shapes and recycled gold, they are bringing consumers unprecedented and accessible sustainable luxury.  The designs feature diamonds sustainably created by VRAI, in their zero-emission foundry, which is the world’s first certified carbon neutral producer. They utilize renewable energy to create diamonds that are atomically identical to mined diamonds. This ensures that every created diamond is unique, has guaranteed origin and no environmental toll. 

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Lark & Berry

Lark & Berry is the first designer fine jewellery brand in the world to use only cultured diamonds and stones. The female led company was founded by Laura Chavez in summer, 2018. The mission of the brand is not only to offer the most sustainable and ethical products, but also the best design-focused collections ranging from everyday luxury wear, to bespoke pieces and engagement rings, to red carpet showstoppers.

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Taylor & Hart

Taylor & Hart is one of many brands that specialise in custom-made engagement rings. The business launched in 2016 with the tagline ‘If love has no limits, neither do we’ and aims to provide bespoke jewellery that symbolises stories and style all while keeping the price point low, fun and accessible.

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About Cameron Tewson

Cameron Tewson is the editor and founder of frontrowedit.co.uk. The online media outlet which launched in 2012 was designed to share his thoughts and observations within the fashion & luxury industry. Rising through the ranks. Since leaving school at the tender age of 16, Cameron has consulted for leading global organisations and has been named one of the 7th top influencers to follow as well as a 30 under 30 rising star in the UK. He can be found instagramming at @camerontewson View all posts by Cameron Tewson →

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