Posted on by Cameron Tewson

This season, British luxury brand Mulberry launches its take on the ‘Twelve Days of Christmas’, breathing new life into the iconic carol. “Mulberry is about embracing heritage and tradition, and then flipping it in an unexpected way,” says Mulberry Creative Director Johnny Coca.

“This time of year should be filled with love and laughter. We wanted to make people smile and leave them wanting to celebrate a very Mulberry Christmas.”

The brand has created a new Christmas film, directed by Charlotte Wales, where the classic sing-along carol is transformed by the Mercury Prize nominated band ‘The Big Moon’. The result is a raucous, energetic soundtrack for the film which takes poetic license in the visual expression of the twelve days. An acclaimed fashion photographer and director, Wales is known for creating work that highlights the beautiful side of fashion and incorporating a playful and creative twist.

Check out the images below and the video live on the Mulberry homepage here

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About Cameron Tewson

Cameron, the visionary force behind frontrowedit.co.uk, established his highly acclaimed blog a decade ago, catapulting him to the forefront of the social media landscape. With a keen focus on global relationships and exclusive interviews with editors, designers, celebrities, and tastemakers, Cameron seamlessly navigated his way to becoming a sought-after freelance consultant. His expertise even caught the attention of the prestigious Saks Fifth Avenue in the United States. In 2019, Cameron earned recognition as one of the influential figures under 30 in the Watches & Jewellery industry. Back in 2014, CNN International ranked his blog as the 7th top-read in its category, solidifying his position as a captivating and authoritative voice in the digital space. Explore the world of fashion, lifestyle, and industry insights with Cameron on frontrowedit.co.uk. View all posts by Cameron Tewson →

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