Posted on by Cameron Tewson

This season, British luxury brand Mulberry launches its take on the ‘Twelve Days of Christmas’, breathing new life into the iconic carol. “Mulberry is about embracing heritage and tradition, and then flipping it in an unexpected way,” says Mulberry Creative Director Johnny Coca.

“This time of year should be filled with love and laughter. We wanted to make people smile and leave them wanting to celebrate a very Mulberry Christmas.”

The brand has created a new Christmas film, directed by Charlotte Wales, where the classic sing-along carol is transformed by the Mercury Prize nominated band ‘The Big Moon’. The result is a raucous, energetic soundtrack for the film which takes poetic license in the visual expression of the twelve days. An acclaimed fashion photographer and director, Wales is known for creating work that highlights the beautiful side of fashion and incorporating a playful and creative twist.

Check out the images below and the video live on the Mulberry homepage here

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About Cameron Tewson

Cameron Tewson is the editor and founder of frontrowedit.co.uk. The online media outlet which launched in 2012 was designed to share his thoughts and observations within the fashion & luxury industry. Rising through the ranks. Since leaving school at the tender age of 16, Cameron has consulted for leading global organisations and has been named one of the 7th top influencers to follow as well as a 30 under 30 rising star in the UK. He can be found instagramming at @camerontewson View all posts by Cameron Tewson →

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