THE BEST OF LONDON AT THE BROADWICK SOHO HOTEL
Posted on by Cameron Tewson
Overview:
The Broadwick Soho Hotel is a bold new luxury boutique hotel in the heart of London’s iconic Soho district. Designed by Martin Brudnizki, this 57-room property is a vibrant celebration of London’s cultural heritage, blending maximalist interiors, vintage glamour, and modern indulgence. Conceived by British entrepreneur Noel Hayden, the hotel pays homage to his upbringing in his family’s hotel on the English coast—infusing Broadwick Soho with charm, eccentricity, and personal storytelling. From its theatrical design to its elevated hospitality, Broadwick Soho stands out as one of the most exciting new hotels in central London.
The Location:
Located at the corner of Broadwick Street and Berwick Street, Broadwick Soho offers prime access to everything Soho is known for—boutiques, theatres, live music venues, Michelin-starred restaurants, and buzzing nightlife. Its West End location places guests within walking distance of Oxford Street, Carnaby Street, and Covent Garden, making it ideal for both leisure and business travellers looking for a centrally located luxury hotel in London. The iconic pink façade with whimsical elephant sculptures immediately sets the tone: playful, stylish, and unapologetically Soho.
Public Spaces:
Broadwick Soho’s interiors are a feast for the senses. With jewel-toned velvet, patterned wallpapers, Murano glass chandeliers, and curated artworks from legends like Warhol and Francis Bacon, every space tells a story. Guests can unwind at Bar Jackie, the hotel’s laid-back café and aperitivo bar, or step into The Nook, a hidden lounge filled with retro vinyl and moody lighting. The rooftop bar, Flute, offers panoramic views of London, making it a must-visit for stylish cocktails under the city sky. The on-site restaurant, Dear Jackie, brings Italian fine dining to Soho with flair and flavour, rounding out a truly immersive hospitality experience.
The Rooms:
Each room at Broadwick Soho isuniquely designed, marrying vintage style with luxury comfort. Expect scalloped velvet headboards, brass elephant mini-bars, rich fabrics, and marbled bathrooms stocked with Ortigia Sicilia toiletries. Some rooms offer balconies overlooking Soho’s eclectic rooftops, while suites come with separate lounges and bespoke furnishings. With excellent soundproofing, plush bedding, and thoughtful amenities, the Broadwick’s rooms provide a chic and restful escape right in the heart of the city.
Overall:
Broadwick Soho is more than a boutique hotel—it’s a celebration of art, hospitality, and the electric energy of one of London’s most famous neighbourhoods. With its central location, standout interiors, world-class service, and diverse food and drink venues. It is a must-visit for travellers seeking a luxury hotel experience in Soho London. Whether you’re here for a theatre weekend, a romantic city break, or a stylish staycation, Broadwick Soho delivers unforgettable character and comfort with every detail.
Address: 20 Broadwick St, London W1F 8HT
Website: www.broadwicksoho.com