Posted on by Cameron Tewson

A new logo and monogram are being unveiled as part of the British brand’s new identity under chief creative officer Riccardo Tisci.

The British megabrand’s chief creative officer Riccardo Tisci took to his personal Instagram Stories to unveil a new logo and monogram — the founder Thomas Burberry’s initials ‘TB’ interlocked across a honeyed background — on Thursday. It marks the first time the brand has changed its logo in almost 20 years (the previous logo, which saw Burberry drop the ‘S’ from its name, was designed by Fabien Baron in 1999).

Developed in collaboration with the renowned British art director and graphic designer Peter Saville — best known for his New Order and Joy Division record sleeves, and more recently, his work for Calvin Klein under Raf Simons — the brand’s new logo was inspired by Tisci’s visit to the house’s archive, “especially a logo from 1908 and a Thomas Burberry monogram,” according to an email correspondence between the two creatives, which Tisci shared on social media.

The logo and monogram print will appear across all Burberry channels and in a new advertising campaign today.

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Cameron, the visionary force behind frontrowedit.co.uk, established his highly acclaimed blog a decade ago, catapulting him to the forefront of the social media landscape. With a keen focus on global relationships and exclusive interviews with editors, designers, celebrities, and tastemakers, Cameron seamlessly navigated his way to becoming a sought-after freelance consultant. His expertise even caught the attention of the prestigious Saks Fifth Avenue in the United States. In 2019, Cameron earned recognition as one of the influential figures under 30 in the Watches & Jewellery industry. Back in 2014, CNN International ranked his blog as the 7th top-read in its category, solidifying his position as a captivating and authoritative voice in the digital space. Explore the world of fashion, lifestyle, and industry insights with Cameron on frontrowedit.co.uk. View all posts by Cameron Tewson →

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