{"id":11969,"date":"2021-11-22T11:46:43","date_gmt":"2021-11-22T11:46:43","guid":{"rendered":"https:\/\/frontrowedit.co.uk\/?p=11969"},"modified":"2021-11-22T14:50:52","modified_gmt":"2021-11-22T14:50:52","slug":"mulberry-introduces-the-worlds-lowest-carbon-leather","status":"publish","type":"post","link":"https:\/\/frontrowedit.co.uk\/mulberry-introduces-the-worlds-lowest-carbon-leather\/","title":{"rendered":"MULBERRY INTRODUCES THE WORLD\u2019S LOWEST CARBON LEATHER"},"content":{"rendered":"<p><span style=\"color: #000000;\">With the global fashion industry continuing to face severe criticism for its rapidly growing carbon footprint, it has finally pledged to become <a style=\"color: #000000;\" href=\"https:\/\/news.cgtn.com\/news\/2021-11-09\/COP26-Fashion-industry-pledges-to-be-carbon-neutral-by-2050-1532RY11Pqw\/index.html\">carbon neutral by 2050<\/a> and to halve its emissions by 2030.<\/span><\/p>\n<p><span style=\"color: #000000;\">The $1.5-billion apparel and textile industry, which has announced to curtail emissions by 30 percent by 2030, decided to upgrade its commitment. Policymakers, scientists, and activists has been urging the sector to adopt a science-based approach to reduce massive water, fibre and energy consumption drastically to become sustainable.&nbsp;<\/span><\/p>\n<p><span style=\"color: #000000;\">So with the ever-growing fashion industry aiming to do its bit&#8230; bit by bit &#8211; British luxury brand, Mulberry is one step ahead and has launched its first collection of bags created using the world\u2019s lowest carbon leather all crafted in the brand\u2019s carbon neutral UK-based Somerset factories. Produced in partnership with <a style=\"color: #000000;\" href=\"https:\/\/www.muirhead.co.uk\/en\/\">Muirhead<\/a>, a member of the Scottish Leather Group, the limited-edition capsule features the Soft Small <a style=\"color: #000000;\" href=\"https:\/\/www.mulberry.com\/gb\/shop\/amberley\">Amberley<\/a> Satchel, an iconic design updated with a holistic approach to sustainability.<\/span><\/p>\n<p><span style=\"color: #000000;\">Carbon action and reduced environmental impact is fundamental to both Mulberry and Muirhead. The luxury retailer has committed to setting science-based targets which will push the business onto a pioneering pathway to limit global warming to 1.5 degrees. Muirhead produces the world&#8217;s lowest carbon intensity leather at 1.1kg of CO2 per hide, made possible by building close relationships with local farmers, utilising their pioneering thermal energy plant which generates heat from waste and by maximising water usage by filtering and recycling 40% of the wastewater back into leather production.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cI\u2019m pleased to launch Mulberry\u2019s first capsule collection of regenerative \u2018farm to finished product\u2019.&nbsp; Says Thierry Andretta, Mulberry\u2019s CEO. \u201cThe collection represents the future of the business as we continue to build a network of regenerative and organic farms to supply the hides to create our leather across the UK and Europe. &nbsp;This reinforces Mulberry\u2019s bold commitment to the future, outlined in our Made to Last manifesto published earlier this year to mark our fiftieth anniversary.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">So with Mulberry&#8217;s flourishing commitment to sustainability actually happening, it&#8217;s only a matter of time before the luxuries will follow in suit.&nbsp;<\/span><\/p>\n<p><span style=\"color: #000000;\">Shop the carbon-neutral Amberley Satchel below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the global fashion industry continuing to face severe criticism [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11972,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[2372,1440],"tags":[2495,373,1442],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MULBERRY INTRODUCES CARBON NEUTRAL LEATHER<\/title>\n<meta name=\"description\" content=\"With the global fashion industry continuing to face severe criticism 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