{"id":11382,"date":"2021-06-07T18:17:21","date_gmt":"2021-06-07T18:17:21","guid":{"rendered":"https:\/\/frontrowedit.co.uk\/?p=11382"},"modified":"2021-06-07T18:17:21","modified_gmt":"2021-06-07T18:17:21","slug":"az-factory-launches-new-alber-elbaz-collections","status":"publish","type":"post","link":"https:\/\/frontrowedit.co.uk\/az-factory-launches-new-alber-elbaz-collections\/","title":{"rendered":"AZ FACTORY LAUNCHES NEW ALBER ELBAZ COLLECTIONS"},"content":{"rendered":"

AZ Factory, the premium womenswear label founded by the late designer Alber Elbaz in partnership with Swiss conglomerate Richemont, will launch two new collections, SuperTech-SuperChic and Free To, which were finalised by Elbaz before he died in April<\/a>.<\/span><\/p>\n

\"az-factory-launches-new-alber-elbaz-collections\"<\/span><\/p>\n

AZ Factory has also confirmed that it plans to honour the designer at an event during Paris Fashion Week.<\/span><\/p>\n

Both collections will be available from 12 June.<\/span><\/p>\n

SuperTech-SuperChic, the brand\u2019s \u201cathletic couture\u201d range, has been created using eco-dyed, nylon microfibre. AZ Factory used 3D knitting technology to create woven details.<\/span><\/p>\n

The Free To range was finalised by Elbaz in his last weeks with the AZ Factory team. The collection includes bold, hand-embroidered lettering on elevated hoodies, tops and tracksuit bottoms made using eco-sustainable fabrics. A proportion of the proceeds from the collection will be donated to LGBTQ+ charity It Gets Better Project.<\/span><\/p>\n

AZ Factory will also introduce handbags as a new product category. The handbags feature an adjustable multi-strap and lightweight chain fixtures. Made using high-frequency, moulded nylon, the modular bags can be worn cross-body, on the shoulder, belted at the waist or held in-hand. They will also be available from 12 June.<\/span><\/p>\n

Laurent Malecaze, AZ Factory CEO, said: \u201cThe world has lost a legend and the AZ Factory team has lost a beloved friend. We are humbled and moved to launch the last two product stories he had finalised with the team.<\/span><\/p>\n

“In the next months, we will come together to honour Alber with a celebration of his life and his visionary work, aiming to bring the same level of passion and love that he brought to us each day.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

AZ Factory, the premium womenswear label founded by the late […]<\/p>\n","protected":false},"author":2,"featured_media":11384,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[295,2422],"acf":[],"yoast_head":"\nAZ FACTORY LAUNCHES NEW ALBER ELBAZ COLLECTIONS<\/title>\n<meta name=\"description\" content=\"AZ Factory, the premium womenswear label founded by the late designer Alber Elbaz in partnership with Swiss conglomerate Richemont, will launch two new\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/frontrowedit.co.uk\/az-factory-launches-new-alber-elbaz-collections\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AZ FACTORY LAUNCHES 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