THE EMOTION OF REALITY DISPLAYS AT JIL SANDER
Posted on by Cameron Tewson
Lucie and Luke Meier made a life change this year – they had a baby girl in June. That kind of development can alter a designer’s perspective, and backstage they discussed their new point of view: “It’s about embracing a positive future,” Lucie said. “Yes,” interjected Luke, “kids are a material reminder that the future has to be better.” In their four years at Jil Sander the Meiers haven’t often talked about emotions; in the past, at least, they’ve been more comfortable discussing the cut and line of their clothes.
This season the cut and line were, at turns, boxy and oversize or lightly nipped. Those details are important, they’re what separate the grownups from the kids, after all; but they’re only part of why people shop for and buy fashion. In the end, it often comes down to emotion. And tapping into personal emotions is bound to make a collection feel more connected.
That’s what this Jil Sander collection felt: more connected to real life. Chalk that up to all the denim, which was cut loose and slouchy and in washes beyond basic indigo. Or chalk it up to the models’ mules and boots, which were chic yet still friendly. For spring-summer 2022, they experimented with a range of pastels and brights, and added in some zebra print for good measure.
The purple tone of the overheads made the colours shift as the looks came down the long runway. “We’ve learned not to take things too seriously,” said Lucie. That came across clearest in a couple of outfits at the end, which layered sequin-embroidered shifts over trousers and boots. Those sequinned shifts count as a real departure for the Meiers: loose, playful, and fun. Something Jil Sander never often does.
