REVIEW: VETEMENTS AUTUMN WINTER 2018 MENSWEAR

Posted on by Cameron Tewson

Shown in the corridors of the Paul Bert Serpette market, north of Paris, Vetements autumn-winter 2018 collection left us all with very mixed feelings. As the fashion collective’s main representative, Demna Gvasalia, summed it up, “we took it to the flea market because that’s where it always begins.” But the clothes, and the styling, didn’t only resemble a trashy thrift shop aesthetic. The designer, who has worked for years at Maison Margiela, decided to openly refer the brand and its legendarily anonymous designer as the main source of inspiration. Diet Prada, the passive aggressive Instagram fashion critic, has already criticized Demna’s choice to do the Margiela tabi boots in the show – like, what’s the sense, if we’ve got the original?

But as for me, it’s not only about the Margiela factor that makes this collection so problematic. Vetements wants to convey the feeling of realauthenticity in their clothes. For instance, Demna went to the kindergarten next door to the Vetements studio in Zurich and set the children the project of making illustrations for the T-shirts. The models, who walked the show, are said to be ‘really’ dressing like this on the daily. The clothes do look like old and tattered, and that’s the entire sense behind them. But aren’t they being manufactured from new materials before they hit the stores? If not, then the 1000 pound price tags are a complete absurd. If yes, well… I think you get this kind of hipocrysy. I really do love people who consciously dress in a ‘cheesy’ and ‘trashy’ way, go to flea markets. But dressing up in Vetements to look ‘disruptive’ is somewhat a non-sense. It’s like wearing a t-shirt of a band you’ve never listened to.

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About Cameron Tewson

Cameron, the visionary force behind frontrowedit.co.uk, established his highly acclaimed blog a decade ago, catapulting him to the forefront of the social media landscape. With a keen focus on global relationships and exclusive interviews with editors, designers, celebrities, and tastemakers, Cameron seamlessly navigated his way to becoming a sought-after freelance consultant. His expertise even caught the attention of the prestigious Saks Fifth Avenue in the United States. In 2019, Cameron earned recognition as one of the influential figures under 30 in the Watches & Jewellery industry. Back in 2014, CNN International ranked his blog as the 7th top-read in its category, solidifying his position as a captivating and authoritative voice in the digital space. Explore the world of fashion, lifestyle, and industry insights with Cameron on frontrowedit.co.uk. View all posts by Cameron Tewson →

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