For decades, the market was dominated by classic stainless-steel sport watches and rose gold dress pieces with white dials and clean styling. In recent years, that’s changed as watchmakers have embraced their creativity and designed models that allow wearers to truly express themselves and their personal style. Today, watches can feature wild motifs, unusual materials, and bold colours, including dials that showcase all the colours of the rainbow.
A sprinkling of rainbow coloured luxury timepieces began coming to market over the past decade, with Rolex making a few Daytona models with colourful sapphire bezels in 2012 and Hublot and Chopard not far behind. By 2019, there was a veritable downpour, with the trend moving to watches by Parmigiani Fleurier, Audemars Piguet, and even Apple.
Once considered outré and flashy, rainbow gradients on watches are now de rigueur—especially during June, which is also known as Pride Month. Here are some of the latest watches at various from our favourite horologists, so you can get in on the action.