MINI PAUL SMITH EDITION: BRITISH FASHION ICON MEETS MODERN AUTOMOTIVE DESIGN
Posted on by Cameron Tewson
British fashion house Paul Smith and iconic automaker MINI have joined forces once again to launch the MINI Paul Smith Edition — a bold yet refined expression of contemporary British design. First revealed at the Japan Mobility Show, the collaboration revives the creative partnership that began in 1998 with the original striped Paul Smith Mini, now reimagined for a new generation of style-minded drivers.
The new MINI Paul Smith Edition blends heritage with innovation. Available in both electric and petrol models, it features sleek body colours such as Statement Grey and Inspired White, paired with a distinctive Nottingham Green roof — a nod to Smith’s hometown. Subtle design cues, including a reimagined MINI badge and bespoke alloy wheels, give the car a tailored, fashion-forward finish that feels both premium and personal.
Inside, craftsmanship meets creativity. The interior features blue leather seats with striped textile inserts, a minimalist dashboard wrapped in Paul Smith’s signature fabric, and playful details like a hand-drawn rabbit motif and the motto “Every day is a new beginning” on the door sills. The result is a cabin that feels more like a bespoke suit than a standard car interior — comfortable, characterful, and distinctly British.
With prices starting from around £32,700, the MINI Paul Smith Edition captures the essence of quiet luxury — sophisticated, sustainable, and timeless. It’s a statement piece on wheels, proving that when two icons of British design collaborate, the outcome is more than a car; it’s a masterclass in craftsmanship, colour, and culture.
Discover your Paul Smith x MINI here.