LIBERTY LONDON RELAUNCHES MENSWEAR
Posted on by Cameron Tewson
In early August, Liberty London opened the doors to its newly refurbished menswear department on the Lower Ground floor that has been redesigned as a space for the modern Liberty London man. With the largest investment that the department has ever seen, the redesign creates a unique backdrop for an enhanced menswear offer including the introduction of over 20 new brands. The department has returned to founder Arthur Lasenby Liberty’s vision for the emporium with items displayed in comfortable surroundings.
The new retail environment is modelled on an eclectic home, with rooms centred around fireplaces and decorated with art and objet. Textile designs from the print archive will be used to create a quintessentially Liberty London atmosphere, appearing on tapestries and drapes. The space will also include over sixty vintage rugs sourced from around the world by Liberty London rug expert, Bruce Lepere.
“This summer sees a total refocus for the Liberty London menswear department, with the launch of
over 20 new brands and a fresh take on key favourites. Working with design practice Daytrip, the
space will be transformed into a celebration of all that is special about Liberty London in a
comfortable, refreshed environment which has been designed for our loyal tribe of Liberty London
men.”
– Buying Director, Gina Ritchie
Liberty London is a brand driven by discovery and on this mission, newly appointed menswear buyer, Laura Robertshaw has curated an ‘intelligent wardrobe’, tailored for the stylish Liberty London man.
The newly refurbished space will house a refreshed denim department, offering styles from key
denim brands including Edwin and Acne Studios. There will also be a new Japanese area with cult brands such as Fabric, FDMTL, and KAPITAL. As a new addition to the department, the buying team has curated a T-shirt gallery featuring brands Strangers, Maison Labiche, MKI and Remi Relief who will each be creating exclusive styles for Liberty London.
New Parisian labels, Harmony and Études, will also be added to the emporium’s contemporary offering.
Major international brands, including Dries Van Noten, Thom Browne and Balenciaga, will be housed in the Central Designer Gallery. New additions to the edit will include Matthew Miller, OAMC and the return of Marni and Helmut Lang alongside department stores exclusives, Helbers and Ten C .
“In this day and age stores run the risk of carrying the same selections from
identical brands. Customers are excited by newness, diverse brand offerings and considered buys that
serve up something different. I have carefully curated our current brand offer while introducing over
20 new ready to wear and accessories brands to intrigue and excite. Our new T-shirt gallery will
house exclusive collaborations and the whole floor will include new designers, bringing the
unexpected back to the Liberty London menswear department.”
– Laura Robertshaw, Menswear Buyer
