Posted on by Cameron Tewson

Gucci faces a possible backlash for showing straitjackets, meant to make a statement about self-expression and not to be sold in stores, at Milan Fashion Week.

Model Ayesha Tan Jones held up “Mental Health Is Not Fashion” on her hands on her way down the runway. She then posted on Instagram that straitjackets symbolize “a cruel time in medicine when mental illness was not understood.” She called Gucci’s use of the imagery “hurtful and insensitive.”

Gucci said in a statement that creative director Alessandro Michele designed “blank-styled” clothes to make a point about fashion and self-expression. The clothes were included “as the most extreme version of a uniform dictated by society and those who control it.” They will not be sold in stores.

That drew a few negative responses on social media, including a tweet on how the fashion label is mocking mental illness.

The Italian luxury label apologized in February for selling an $890 black turtleneck resembling blackface images. The company said it immediately removed the sweater from all stores.

Michele has sparked rapid growth for Gucci with his decadent, more-is-more aesthetic. Gestures like donating to a gun-control march and banning fur from runways have also helped Gucci to win over young consumers.

Story originally appeared on BOF. Click here to view.

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Cameron, the visionary force behind, established his highly acclaimed blog a decade ago, catapulting him to the forefront of the social media landscape. With a keen focus on global relationships and exclusive interviews with editors, designers, celebrities, and tastemakers, Cameron seamlessly navigated his way to becoming a sought-after freelance consultant. His expertise even caught the attention of the prestigious Saks Fifth Avenue in the United States. In 2019, Cameron earned recognition as one of the influential figures under 30 in the Watches & Jewellery industry. Back in 2014, CNN International ranked his blog as the 7th top-read in its category, solidifying his position as a captivating and authoritative voice in the digital space. Explore the world of fashion, lifestyle, and industry insights with Cameron on View all posts by Cameron Tewson →

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