Posted on by Cameron Tewson

One for the boys! Guinness and Blood Brother will launch an exclusive Spring/Summer 2017 capsule collection. Like people who drink Guinness, this Blood Brother collection has been designed to reflect those who are made of more – dynamic, bold and ever-­‐evolving. The partnership sees two worlds collide in a fashion first. Two crafts built on the same foundation of passion, quality materials and bold creativity.

Inspired by the idea of the short passages of time used to reflect on golden moments; making the most of them, so that they are cherished, rich and full of intensity. Blood Brother fuses the subtleties of contemporary fashion design and garment construction with the essentialities of comfort and functionality. The collection uses luxury fabrics and sophisticated silhouettes, with a casual sports enthused energy. Aspirational velvet suiting and elevated loungewear features gold detailing, as a quality standard and a stamp on time itself. Blood Brother reimagined the Guinness’ iconic harp and rich catalogue of advertising to create a nostalgic mind map throughout the collection. The capsule collection is made up of eight pieces including bomber jackets, t-­‐shirts, sweaters and trousers.

The limited edition menswear range will be available exclusively from a bespoke pop-­‐up space within Harrods London; as well as, the Blood Brother flagship store and online, and luxury online retailer Farfetch.

Shop my favourites here:

Ted T-Shirt, £75.00 (

Molloy Hoodie, £175.00 (

String Trouser £400.00 (

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Cameron, the visionary force behind, established his highly acclaimed blog a decade ago, catapulting him to the forefront of the social media landscape. With a keen focus on global relationships and exclusive interviews with editors, designers, celebrities, and tastemakers, Cameron seamlessly navigated his way to becoming a sought-after freelance consultant. His expertise even caught the attention of the prestigious Saks Fifth Avenue in the United States. In 2019, Cameron earned recognition as one of the influential figures under 30 in the Watches & Jewellery industry. Back in 2014, CNN International ranked his blog as the 7th top-read in its category, solidifying his position as a captivating and authoritative voice in the digital space. Explore the world of fashion, lifestyle, and industry insights with Cameron on View all posts by Cameron Tewson →

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