AZ FACTORY LAUNCHES NEW ALBER ELBAZ COLLECTIONS

Posted on by Cameron Tewson

AZ Factory, the premium womenswear label founded by the late designer Alber Elbaz in partnership with Swiss conglomerate Richemont, will launch two new collections, SuperTech-SuperChic and Free To, which were finalised by Elbaz before he died in April.

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AZ Factory has also confirmed that it plans to honour the designer at an event during Paris Fashion Week.

Both collections will be available from 12 June.

SuperTech-SuperChic, the brand’s “athletic couture” range, has been created using eco-dyed, nylon microfibre. AZ Factory used 3D knitting technology to create woven details.

The Free To range was finalised by Elbaz in his last weeks with the AZ Factory team. The collection includes bold, hand-embroidered lettering on elevated hoodies, tops and tracksuit bottoms made using eco-sustainable fabrics. A proportion of the proceeds from the collection will be donated to LGBTQ+ charity It Gets Better Project.

AZ Factory will also introduce handbags as a new product category. The handbags feature an adjustable multi-strap and lightweight chain fixtures. Made using high-frequency, moulded nylon, the modular bags can be worn cross-body, on the shoulder, belted at the waist or held in-hand. They will also be available from 12 June.

Laurent Malecaze, AZ Factory CEO, said: “The world has lost a legend and the AZ Factory team has lost a beloved friend. We are humbled and moved to launch the last two product stories he had finalised with the team.

“In the next months, we will come together to honour Alber with a celebration of his life and his visionary work, aiming to bring the same level of passion and love that he brought to us each day.”

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About Cameron Tewson

Cameron Tewson is the editor and founder of frontrowedit.co.uk. The online media outlet which launched in 2012 was designed to share his thoughts and observations within the fashion & luxury industry. Rising through the ranks. Since leaving school at the tender age of 16, Cameron has consulted for leading global organisations and has been named one of the 7th top influencers to follow as well as a 30 under 30 rising star in the UK. He can be found instagramming at @camerontewson View all posts by Cameron Tewson →

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