AZ FACTORY LAUNCHES NEW ALBER ELBAZ COLLECTIONS
Posted on by Cameron Tewson
AZ Factory, the premium womenswear label founded by the late designer Alber Elbaz in partnership with Swiss conglomerate Richemont, will launch two new collections, SuperTech-SuperChic and Free To, which were finalised by Elbaz before he died in April.
AZ Factory has also confirmed that it plans to honour the designer at an event during Paris Fashion Week.
Both collections will be available from 12 June.
SuperTech-SuperChic, the brand’s “athletic couture” range, has been created using eco-dyed, nylon microfibre. AZ Factory used 3D knitting technology to create woven details.
The Free To range was finalised by Elbaz in his last weeks with the AZ Factory team. The collection includes bold, hand-embroidered lettering on elevated hoodies, tops and tracksuit bottoms made using eco-sustainable fabrics. A proportion of the proceeds from the collection will be donated to LGBTQ+ charity It Gets Better Project.
AZ Factory will also introduce handbags as a new product category. The handbags feature an adjustable multi-strap and lightweight chain fixtures. Made using high-frequency, moulded nylon, the modular bags can be worn cross-body, on the shoulder, belted at the waist or held in-hand. They will also be available from 12 June.
Laurent Malecaze, AZ Factory CEO, said: “The world has lost a legend and the AZ Factory team has lost a beloved friend. We are humbled and moved to launch the last two product stories he had finalised with the team.
“In the next months, we will come together to honour Alber with a celebration of his life and his visionary work, aiming to bring the same level of passion and love that he brought to us each day.”
